SideChic

Santhipom song launch

Tamil Nadu, India

Top reels from the campaign play right here, no need to open Instagram.

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Frame from a real campaign reelFrame from a real campaign reelFrame from a real campaign reelFrame from a real campaign reelFrame from a real campaign reelFrame from a real campaign reelFrame from a real campaign reelFrame from a real campaign reelFrame from a real campaign reelFrame from a real campaign reel

Frames from the campaign's actual reels.

Campaign results

For music director Vijay Sivan's song Santhipom, 54 Tamil cinema and meme pages posted 56 reels, reaching pages with about 1.27 million combined followers.

Client: Vijay Sivan · Platform: Instagram reels · October 2026

1.27M
Combined followers
99K+
Reel views tracked
27K+
Reel likes tracked
54
Pages posted
Estimated total reel views, all 56 reels500K+est.

56 reels posted in total; view and like counts are public on 6 of the 51 live reels, most pages hide theirs. Estimate: measured reels average 40-70% of their page's followers in views (235 to 62K views each); applied across the campaign's 1.1M combined page followers, that is roughly 450K-740K total views.

Top reels - play them right here

189K followers
Open on Instagram
113K followers
Open on Instagram
111K followers
▶ 62.4K viewsOpen on Instagram
58K followers
Open on Instagram
45K followers
▶ 4.1K viewsOpen on Instagram
44K followers
▶ 11.4K viewsOpen on Instagram
43K followers
Open on Instagram
11K followers
▶ 235 viewsOpen on Instagram
8.7K followers
▶ 13.2K viewsOpen on Instagram
5K followers
▶ 8K viewsOpen on Instagram

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