SideChic · Chennai

We can make anything viral.

Everyone needs a SideChic. Whatever you are trying to move - a song, a film, a name, an idea - we get in next to you and fix it together. Meme page campaigns, one video on hundreds of pages at once, PR for music, films, artists and politics.

See the work ↓ Talk to us
MEME PAGE CAMPAIGNS  ★  CONTENT DISTRIBUTION  ★  INSTAGRAM SEO  ★  TWITTER TRENDING  ★  POLITICAL PR  ★  ARTIST PR  ★  MUSIC PR  ★  MEME PAGE CAMPAIGNS  ★  CONTENT DISTRIBUTION  ★  INSTAGRAM SEO  ★  TWITTER TRENDING  ★  POLITICAL PR  ★  ARTIST PR  ★  MUSIC PR  ★ 
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Frames from our actual campaign reels. Not mockups.

The numbers

The crew's track record
150+
films worked on
7
years in the industry
500M+
total reach
Pan-India
works everywhere in India
Tracked on our own campaigns
1.6M+
Combined followers reached
1.18M+
Reel views tracked
78
Posts placed
76
Pages in our network
Estimated total reel views, all campaigns so far1.8M+est.

Tracked numbers combine our first two campaigns (Santhipom song launch; Jailer 2 artist promotion) from tracking sheets and public Instagram counts, November 2026 - estimate method on each project page. Track-record figures above are the crew's own industry numbers.

What we do

One brief in, a coordinated wave out. You bring the song, film, candidate or product - we make it travel.

Meme page campaigns
Your content on Tamil meme and cinema pages that people actually follow, posted natively so it spreads like any other meme.
Content distribution
One video, hundreds of pages, one coordinated push. Your clip is everywhere on the same day.
Instagram SEO
Get your profile and reels to show up for the searches and sounds that matter in your niche.
Twitter trending
Planned pushes that put your tag on the trending list and keep it there.
Artist and music PR
Song launches and artist growth - see the Santhipom and Jailer 2 campaigns below.
Political PR
Narrative and reach campaigns for political teams, run quietly and delivered on schedule.

Our works

Every campaign gets a page with the real posts and the numbers behind them. Tap one.

Work 2 Jailer 2 - artist promotion Artist: Bjorn - Sivan Kannan (@sivankannan_irs) · November 2026 1.08M+views tracked 334Kcombined followers 22pages posted View project → Work 1 Santhipom song launch Client: Vijay Sivan · October 2026 1.27Mcombined followers 99K+views tracked 54pages posted View project →

New works are added here as they complete.

About SideChic

Everyone needs a SideChic - someone in your corner who knows the pages, the people and the plays. We are a Chennai-based team with wide connections across pages, creators and crews in Tamil media. Bring us anything - a song, a film, a name, an idea - and we build the creative strategy that makes it travel, together.

Strong team
A small, tight crew that plans every campaign end to end: pages, timing, creative, tracking.
Wide network
Direct lines to meme pages, cinema pages, creators and teams across Tamil Nadu and beyond.
Creative strategy
We shape the angle for each campaign so the content fits each page and actually spreads.

Say hello

Based in Chennai.
Working everywhere.
Whatever the problem, we fix it together. Tell us what you want to make viral - we will come back with a plan and a price.